Land of Dreams
I would like to talk a bit about the Brazil of the 50’s, where magic seemed to loom over this place, a place of dreams.
Immigrants from all over the world were welcomed with a lot of affection, while beautiful people sunbathed on the sands of Copacabana.
In Sweden, Pelé scores a spectacular goal and makes us world champions.
A musical style of unparalleled elegance emerges from the voice and guitar of João Gilberto, an impeccable city arises from Oscar Niemeyer’s and Lúcio Costa’s drawing boards. I once saw, in a documentary, Marcel Breuer mention to Lúcio Costa that while the rest of the world was caught in a hateful war, Brazil was building the future with sophisticated and technological architecture.
After João, came Tom, Vinícius, Caetano, Chico, Gil, Rita, Nara…
In Architecture, after Lúcio and Oscar, came Burle, Rino, Lelé, Affonso, Vilanova, Paulo, the ingenious Italian immigrant Lina, and many others, also blessed with that magic.
The “Brasilia” collection we designed, is a homage to this beautiful moment.
A moment we should remember so we may be inspired, and dream about this world that existed one day!
project > june . 2021
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design > studio mk27
concept > equipe studio mk27
architect > marcio kogan
co-architect > diana radomysler . mariana ruzante
communication team > carlos costa . laura guedes . mariana simas
special thanks > rodolfo dordoni
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photographer > minotti
Land of Dreams
I would like to talk a bit about the Brazil of the 50’s, where magic seemed to loom over this place, a place of dreams.
Immigrants from all over the world were welcomed with a lot of affection, while beautiful people sunbathed on the sands of Copacabana.
In Sweden, Pelé scores a spectacular goal and makes us world champions.
A musical style of unparalleled elegance emerges from the voice and guitar of João Gilberto, an impeccable city arises from Oscar Niemeyer’s and Lúcio Costa’s drawing boards. I once saw, in a documentary, Marcel Breuer mention to Lúcio Costa that while the rest of the world was caught in a hateful war, Brazil was building the future with sophisticated and technological architecture.
After João, came Tom, Vinícius, Caetano, Chico, Gil, Rita, Nara…
In Architecture, after Lúcio and Oscar, came Burle, Rino, Lelé, Affonso, Vilanova, Paulo, the ingenious Italian immigrant Lina, and many others, also blessed with that magic.
The “Brasilia” collection we designed, is a homage to this beautiful moment.
A moment we should remember so we may be inspired, and dream about this world that existed one day!